Answers to Common Questions

Front & Back Cover (Included with minimum order)

Inside Covers (Included on orders of 1,000 or more)

2 Page Centerspread (Included on orders of 5,000 or more)

Custom Inserts available in  8-pg, 16-pg, and 32-pg. Call for specs on custom inserts.

Our minimum order is 150 books.

The ordering deadline for 2017 will be on October 17th. We can extend artwork delivery beyond that date several days if needed.

Yes! We will be happy to work with your design. We also offer in-house design services if needed.

Bleed:  If you want your design to reach the edge of the cover (no white margin), the digital file you send must have the colors or image stretched or “bleeding” 0.125″ additional on all 4 sides past the cut line. If you have a white border on your print, you don’t need a bleed.

Safety Zone: All critical elements (text, images, logos, etc.) must be kept in the safety zone at least 0.125″ on all 4 sides within the cut line (or final size of the printed product) to prevent it from being cut off.

Resolution: 300 dpi resolution or higher. Avoid taking low-resolution pictures from the web because they are usually 72 dpi or lower.

Fonts: Outline your fonts to avoid font changes from computer to computer. Font size should be 8 points or more for people to read it on print.

Colors: For full-color printed cover art, convert all RGB and Pantone spot colors to CMYK color mode. For black and white print jobs (Inside Ad Copy), use grayscale color mode (not CMYK or RGB). For 1- or 2-color cover jobs, use Pantone spot colors. For small or precise black text, use “standard black.” For black backgrounds and large areas of black, use “rich black.”

File Format: Save your file as a high-resolution PDF (with bleeds and crop marks if applicable). For best results, please save as “Press Quality”.

Borders: We recommend no borders because shifts in the cutting process can cause borders to look uneven. However, if you insist on having borders, they should be at least 1/4″ inside each cut line or 3/8″ inside each bleed line.

Transparency: Never use shadows, glows, or any other transparency (image or otherwise) on top of a spot color. Always convert your spot color to CMYK for full color jobs and flatten all transparencies before sending.

 

 

Yes! The instructions are available for download here:

 

advertising-specification-sheet

Blue                    Red                     Green                 Yellow                Orange              Purple

 

Green Astro      Red Astro          Blue Astro          Yellow Astro     Orange Astro     Pink Astro

 

Hot Pink Neon       Green Neon            Orange Neon          Yellow Neon           Blue Neon


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